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Digital Garage on Digital marketing


Google Digital Garage course on Digital marketing

Purpose: this course should help a layman understand what is digital marketing. How can one get his/her business online. what is website? what content should go into website. how to target customers through email marketing? SEO, SEM, Analytics concepts etc.

Running notes

Getting business online

Following is mandatory on any web page you want to create
  • About us page
  • Phone number ( on every page)
  • Map
  • Your addresses
  • Your products and services
  • Search ( on every page)
  • Home page / logo ( on every page)

What it means for the customers? How can you solve customer problem.
Don’t brag about yourself. Solve customer pain point through your content.
Site navigation

Style - page layout should be consistent across all pages.
Don’t make people scroll too long.
Use headers / sub headings
Write for the audience.
Include Call to action - tell user what to do next.
Include Roadmap / site map of the site. Helps easy navigation.
You only get one chance to make first impression
·    Pages need to load faster
·    Making site more mobile friendly
·    Improving general accessibility
·    Improving quality of the content
For faster loading
·    Don’t put heavy stuff ( hi-resolution images)
Mobile friendly.
·    Responsive design.
·    Google mobile friendly test tool *
·    Using icons to communicate on mobile
what kind of content can go on to web page

- Information about your products and services
- Customer Testimonials / real life examples / photos from customers



- Writing about subject matter also helps. (bakery/ photography)
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