Action lab

Search Engine basics Total digital marketing spend in 2015 is 170 billion $ half of the spend is on "search" others are social media, email marketing and mobile. Action Search same word on different search pages and see if there are any differences. How search engines work 1.      Crawling - Crawlers, spiders, bots 2.      Indexing -  Check links and update index, check versions of the pages. 3.      Ranking-  how many links to other pages, how fresh is the content Action: Search for a few terms that interest you, or for the products and services that you sell. What types of results do you see on the search engine results pages? Do you notice things on top-ranked sites that might explain why they appear in such prominent positions? Make a wish list of content you might add to your website, so you’ll have more opportunities to be in the index, and ranked well on search results...