Action lab

Google Digital Garage course on Digital marketing Purpose: this course should help a layman understand what is digital marketing. How can one get his/her business online. what is website? what content should go into website. how to target customers through email marketing? SEO, SEM, Analytics concepts etc. Running notes Getting business online Following is mandatory on any web page you want to create About us page Phone number ( on every page) Map Your addresses Your products and services Search ( on every page) Home page / logo ( on every page) What it means for the customers? How can you solve customer problem. Don’t brag about yourself. Solve customer pain point through your content. Site navigation Style - page layout should be consistent across all pages. Don’t make people scroll too long. Use headers / sub headings Write for the audience. Include Call to action - tell user what to do next. Include Roadmap / site map