I will tell you a story. There was a village in a remote area in India. It was ruled by an evil land lord. People in that region are terrified and pray to god to send someone to save them. There enters the hero from somewhere. He encounters heroine by mistake and falls in love. He spends time romancing her for some time. Then comes confrontation with villian. F ight starts between protagonist and the villain . Each devising strategies to take down each other. Finally comes a moment when a person very dear to hero was killed by villain very cruelly. And hero takes revenge on villian and saves the village. Sounds familiar? I saw this story hundreds of times in different languages with a different hero, heroine, villain, different place, different time. I like watching movies as it was my favourite source of entertainment from my childhood. There came my curiosity about story telling. How can people watch / read stories with same plot again and again? I started no
Introduction to Search Engine Marketing (SEM) Search Engine Marketing is marketers bidding for slots where their website listing is visible when users search for relevant keywords. Action: Search for a product or a service you are interested in buying. Take a look at the paid ads that appear Who do they seem to be targeting? Are they similar to what you searched for? SEM auction Marketers need to bid for the positions where ads need to be displayed. Winning a bid depends on two factors. Max Cost per click. Bid amount for each click. For ex: 2 $ per click. This is changed dynamically. Quality Score. Relevance of the ad to keyword searched. Measured from 1 to 10. Ad rank depends on combination of Max CPC and Quality score. Ad rank: Max CPC * quality score determine performance in auction. Marketers need to review campaigns consistently. You can’t buy your way to auction. If they are not relevant. Action Search keywords relevant to